What is the role of social media in information and technology?
Next generation of A/B testing that just works.
They are complimentary. At this point, Social Media is a pervasive form of communication, and integrated into most people’s general life.
Examples:
Angular JavaScript & OG Markup – If you are using Angular JavaScript on your site, then the majority of your content is now being hosted server-side. Because of this, when one of your links is shared to Facebook/Twitter/Pinterest/Email… the site doesn’t know what it should display. You’ll often see random data from your Java Frame, or other random information. By adding Facebook OG Markup and Twitter Card markup you tell the social sites what to display for meta-data associated with the page that was shared. This improves the customer experience, and extends the brand to the social channel. Knowing how your sites underlying technology operates in regards to Social is key in this day and age.
Social Share Tool – For most sites, there is a large percentage of volume that comes from organic social shares. The addition of a social share tool facilitates this for your site, and allows you to position which channels your best set up for.
These are just two very basic examples. The list of ways you can integrate websites and IT systems with social, or leverage research from social for your IT endeavors is fairly limitless.
